And the main reason why I haven’t released music under my own name in two years is because, well, for one I was hired to write a 450 page book - which took over a year to write. I’ve been in a weird place in my career lately. A combination of them all is typical - utilizing the social platforms where your fans exist. That content could be songs, videos, photos, Snaps, tweets, emails, texts, shows and live streams. It’s best to have a constant stream of content to satiate your fans. You can’t just release an album every three years and expect your fans will stay engaged with you when other musicians are feeding them content on a daily basis. We’re in a fast food society where people’s attention spans are shorter than ever. 48 A few people have noted recently that I haven’t released a song in two years and how it can seem hypocritical as I instruct musicians to regularly release music.
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